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Coastal Pet Rescue Named Ambassador for Pet Rescue Campaign

(Savannah, GA) - September 28, 2005

Today, Coastal Pet Rescue announced that it has been selected as an Ambassador for the Purina Pro Plan Rally to Rescue campaign.  As such, the organization will work hand-in-hand with the brand to raise local awareness and resources for pet rescue and increase its own adoption efforts by hosting events.

The Rally to Rescue campaign allows pets and owners to join forces and outfit themselves in matching rallying symbols for the pet rescue cause.  Both dogs and cats can make a statement with purple, nylon adjustable collars that feature a reflective, silver stripe down the middle with the Rally to Rescue declaration.  Owners can wear purple wristbands that look just like the pet collars but are sized for people.

The Pro Plan Rally to Rescue campaign will supply free sets of the collars and wristbands to Coastal Pet Rescue to distribute in support of its rescue efforts.  Coastal Pet Rescue is encouraged to request a donation of $5 per set.  The collar and wristband sets are also available online at store.coastalpetrescue.org for anyone to purchase.

“We are thrilled to have been chosen as an Ambassador for the Rally to Rescue campaign,” said Lisa Scarbrough, president and founder of Coastal Pet Rescue.  “This unique fundraising initiative will enable local rescue organizations like us to continue to make a difference and save thousands of homeless pets.”

Additional Resources: In addition to the donated collars and wristbands, Coastal Pet Rescue received a customized “event-in-a-box” kit. The kit includes everything imaginable to host a local adoption event, including a tent and signage. 

Coastal Pet Rescue also received adoption care kits to distribute to new owners to educate the adopters about their new furry friends. Coastal Pet Rescue will be using the materials provided by Rally to Rescue at their upcoming 3rd Annual Pet Expo, Saturday, October 15th at Shady Pines Kennels.

For additional support, Coastal Pet Rescue will have access to a members-only section of the Rally to Rescue web site that will provide additional pet rescue resources.

To learn more about the Pro Plan Rally to Rescue campaign or to purchase a collar and wristband go to http://www.rallytorescue.org/info.

About Purina:
Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets.  A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., the world’s largest food company.  Rally to Rescue is not a 501(c) (3) organization.

Founded in February 2003, Coastal Pet Rescue is an all-volunteer 501(c)(3) non-profit animal rescue organization based in Savannah, Georgia dedicated to saving the lives of homeless, abused and neglected dogs and cats in the Coastal Empire Savannah and surrounding areas.

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